  
Early Musicola M12-10C Musicola M12-10C 78 rpm Musicola M12-10C 45 rpm #453
The M12-10C played one side of 12 10" 78 rpm records. Produced 1953-56.
These machines continued with the sliding tray mechanism using the same motor and a similar amplifier as the earlier M12-10B that now powered either a 12" Rola or Magnavox speaker located behind the bottom louvres. Later models were fitted with an 12" MSP speaker and an upgraded amplifier similar to the next model, the E40-10.
These models had a cast streamlined tonearm with the letter M emblazoned on near the tip. These also used a thumbscrew cartridge fitted with sapphire tipped steel needles. The restyled cabinet had the selector mechanism on an angle featuring instructions on selection and pricing, one record sixpence, two records one shilling, on the face plate.
The mechanism was more visible through the clear laminated curved canopy. Now cast and no longer hand made it resulted in a better looking and working machine than the M12-10B.
The earlier version of the M12-10C had three rows of yellow and blue coloured louvres in the bottom of the cabinet which were backlit by a fluro whilst the top of the cabinet was backlit by a fluro illuminating colored plastics that produced a rainbow effect on the horizontal louvres.
The later version of the cabinet was backlit by two fluros behind coloured plastics illuminating slanted white perspex louvres in the top and bottom producing a rainbow effect. It now had MUSICOLA and POPULAR HITS emblazoned in different colours on two lightboxes and the selection and pricing instructions were placed the other way around.
Alfred Wilding once complained that the curved metal canopy frame cost more than five times the original estimate to be manufactured and almost killed him to have them produced.
The M12-10C was also retrofitted to play 7" 45 rpm records by a gearing change, fitting a lightweight plastic Collaro tonearm with a ceramic cartrdge and a sapphire stylus .
This machine in it's 45 rpm format is the most commonly found Musicola.
 
Retrofitted 45 playing mechanism with the 78 playing mechanism with metal
lighter plastic Collaro tone arm #318 Musicola tone arm #453
  
Early M12-10C Amplifier Rear view M12-10C Later M12-10C Amplifier
with additional transformer
Factory photo of Musicola M10-12C's and E40-10's in various
stages of production. Note the llluminated machine in the middle.
M12-10C's displaying both light and dark veneer finishes that were available.
To view a video of the M12-10C 45 RPM simply click on the link below
http://www.youtube.com/watch?v=qDM7o8xe1Yc
To view a video of the 78rpm M12-10C under going restoration click on the link below
http://www.youtube.com/watch?v=JrTyp4I1vR0
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